Marketing 360

According to recent reports from well-known consultancies, online channel is becoming more and more popular among consumers. Mobile devices, the…

The current competitve situation forces companies to make risky decisions, and consequently, their future is at stake. For this reason,…

Food sector is one of the main sectors in Spain´s economy, with products placed both nationally and inteationally. Nevertheless, besides…

Currently, consumers demand more from big and innovative corporations, such as the creation of new products and updatings in the…

Nowadays, a marketing plan is one of the essential strategies for companies as their competitors force companies to take planned…

Benchmarking is the process by which companies collect a vast amount of information about the competition so that they obtain…

In short, trade marketing is a set of marketing strategies that are designed for the distribution channel. But trade marketing…