An effective slogan, a catchy jingle or a hook in the shape of a simple phrase seem to be the detonators for the powerful effect triggered by advertising. Adverts have been aired on the small screen which still remain imprinted on your memory even years after their broadcast. If you don’t believe it, you need simply take a look at the following campaigns:
IN REFRESHING DRINK ADVERTS …. COCA COLA
If anything should head this ranking it is the creativity of Coca Cola, a palpable example to follow in each of its tv adverts.
In 2002 they left us in no doubt that Coca Cola is a refreshment “for everyone”, as this is what the campaign was called, and which undoubtedly left no-one unmoved.
FONTANEDA ADVERT…. THE COOKIE MONSTER
Here we leave you with one of the versions of the María Fontaneda advert. The melody of the campaign became a social phenomenon or, at the very least, the most hummed jingle in many Spanish households at breakfast time. “Maria Fontaneda biscuits are so good” now forms part of the identity of this traditional biscuit.
BATIDOS PULEVA – MILKSHAKE ADVERTS
Another example of how music can infiltrate our memory to unquestionable limits. Who hasn’t at some time sung “Batidos Puleva te va, te va, te va”? It seems like it’s impossible to drink the milkshake without remembering the melody.
NOCILLA – NUTRITIONAL MARKETING
No-one doubts the ingredients of Nocilla ever since seeing the advert for the first time, accompanied by the classic jungle “Milk, cocoa, hazelnuts and sugar”. Despite the numerous versions, the brand has been loyal to the music for a number of years in its campaigns.
Strong men advert
Advert with Raúl González
EL ALMENDRO IN THE CATEGORY OF NOUGAT ADVERTS
If there is anything that heralds the arrival of Christmas it is “El Almendro”. No-one can conceive of these dates without “turron” (nougat) and its famous theme tune “Vuelve a casa vuelve…”, which year after year can be heard in our households. Emotional market in its purest form.
Another nougat which had to be included in this selection of campaigns. “El Lobo, qué gran turrón” also forms part of those melodies that herald Christmas.
Although “Isabel” might teach us a new way of eating tuna in this advert, tradition is not lost because we can still hear the legendary “Que bien, que bien, hoy comemos con Isabel”. The tuna would not be the same without its jingle.
In case you didn’t know how a champion eats, Sergi Brugera y Caminero told you by singing it. Other voices have passed through the Danone custard adverts since we first saw this advert in 1997. But they have all sung from the same hymn sheet, because if there is one thing that characterises this food of champions it is the traditional melody “Natillas danone, listas para gustar…”.
No-one imagined that the gestures and the famous phrase of the little girl would be imitated after the appearance of this advert in 1994. Something as simple as “Two Doughnuts please” had the blame for no-one ever again ordering them one at a time. It undoubtedly marked a trend.
Neither was a catchy jingle needed here to remind the cousin of Zumosol, a legendary character from the 90’s who we have all imitated at some stage.
As we have seen, the decade of the 90’s left us a legacy of adverts that are difficult to forget. It could be said that the era launched with this campaign in 1990, and it didn’t take long for its success to be echoed by the comedians Martes y Trece, who dedicated one of their parodies to it.
And what better way to bring this journey to a close that to look back and remember the “Cola Cao song”, a relic from 1962 which made history in the world of advertising. And perhaps the privileged position that Cola Cao nowadays occupies at the breakfast table in our country may be due to its “little black man from tropical Africa”.
Here our tribute to this legacy left to us by advertising draws to a close. It is just a small sample of those campaigns which left us with a good taste in the mouth and which we still look back on with nostalgia.