The Huelva strawberry takes third place as the most widely exported product in Andalucia.  It is for this reason and for the purposes of consolidating international relations for the sector that Freshuelva comes to Fruit Logistica.

In addition, Ignacio Caballero, President of the County Council of Huelva, is committed to innovation in the sector, supporting Simag (Agricultural Markets Information System), an application which creates awareness of the value of a product in real time.