The 14th of February has become the best excuse for a brand to launch new promotions and marketing strategies.  Here we give you five examples that prove it:

HERO BABY surprises us on Facebook with an application, a symbol of eternal love.  Insert a photo of your partner and zoom ahead to see what you will look like as an elderly couple.

TELEPIZZA also sought to be present on this special day by preparing a heart-shaped pizza for you.

SMÖOY makes its ice-cream an even “sweeter” product by adding sweetie hearts to it.

STARBUCKS launches a line of the most romantic mugs. Through an application for smartphones and by placing the mobile in front of the mug, you can see hearts floating around it.

PINK LADY gets a jump on Cupid on St Valentine’s Day with the creation of Pink Lady Kiss, a cocktail made up of Ketel One vodka, rose petals and its star ingredient: the popular apple.